Mobil Uygulama Kabul Modeli: Bir Ölçek Geliştirme Çalışması

Naciye Güliz UĞUR, Aykut Hamit TURAN
2.576 1.384

Öz


1970’li yıllardan itibaren teknolojinin beraberinde getirdiği gelişim ve değişim toplumsal yapıları etkilemiş, bununla birlikte bilgi ve iletişim teknolojileri, toplumun ve bireyin vazgeçilmezi haline gelmiştir. Toplumun bu araçları benimsemesinin arkasında yatan sosyo-psikolojik faktörler ortaya çıkartıldığında, yaşam biçimlerine yön verecek teknolojik icatların toplum tarafından daha hızlı kabul görecek bir formda geliştirilmesi de mümkün olacaktır. Bu süreçte bilgi ve iletişim teknolojilerinin topluma hızlı nüfuzunun arkasında yatan sebepler bilim insanları ve uygulamacılar için önemi gün geçtikçe artan bir araştırma konusu olmuştur.

Bu çalışma, yayılım paradigmasını (diffusion paradigm) günümüz toplumlarının yaşam ve iletişim alışkanlıklarının değişiminde büyük paya sahip olan mobil uygulamalar çerçevesinde, 1654 üniversite öğrencisi katılımcıdan elde edilen veriler değerlendirmektedir. Bu araştırmada geliştirilen Mobil Uygulama Kabul Modelinde, Kullanımlar ve Doyumlar Yaklaşımı (Uses and Gratifications Theory), Planlı Davranış Teorisi (Theory of Planned Behavior) ve Teknoloji Kabul Modelinde (Technology Acceptance Model) kullanılan değişkenler entegre edilmiştir. Çalışmanın neticesinde Mobil Uygulama Kabul Modelini temel alan geçerliği ve güvenirliği yüksek bir mobil uygulama kabul ölçeği geliştirilmiştir.


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