DIAGNOSING NATIONAL AND ORGANIZATIONAL CULTURE DIFFERENCES: A RESEARCH IN HOTEL ENTERPRISES
This study aimed to test whether national culture and organizational cultures were isomorphic in accommodation establishments, through Hofstede’s cultural dimensions. Based on data from a survey of 142 employees from multinational hotels in Istanbul, the existence and degree of difference between national and organizational culture were tested. The new culture scores were calculated by calculation formulas derived from the mean scores of each culture dimension. The most important result of this study is the strong support of Hofstede’s assumption that is “organizations are culture-bound”. Within the scores for seven culture dimensions, a small amount of variance was found between Turkey’s national culture and hotel enterprises’ culture. Another contribution of this study is the demonstration of higher masculinity levels contrary to Hofstede’s high femininity scores. Furthermore, this study arises as an important contribution to previous scarce investigations of Turkish national and organizational culture by employing Hofstede’s culture assessment instrument.
Keywords: organizational culture, national culture, Hofstede's culture dimensions, hospitality industry, tourism, Turkey