AHS VE BULANIK PROMETHEE YÖNTEMLERİYLE DESTİNASYON SEÇİMİNİ ETKİLEYEN FAKTÖRLERİN ÖNEM DERECESİNİN BELİRLENMESİ VE EN UYGUN DESTİNASYON SEÇİMİ

Talha USTASÜLEYMAN, Pelin ÇELİK
2.199 664

Öz


 

Turizm son yıllarda en hızlı gelişen ve en fazla gelir sağlayan sektörlerden biridir. Türkiye gibi dünyadaki birçok ülke turizme önem vermektedir.

Bu çalışmada yurt içi turistik turlar, yurt dışı turları ve yurt içi kültür turları açısından kişilerin seçim ka-rarını etkileyen faktörlerin belirlenmesi ve ardından tatil alternatiflerinin öncelik bakımından sıralanması amaçlanmıştır. Bu bağlamda öncelikle faktörlerin ağırlıkları Analitik Hiyerarşi Süreci (AHS) yaklaşımıy-la hesaplanmış, alternatiflerin sıralanması için ise Bulanık PROMETHEE yöntemi kullanılmıştır. Elde edilen sonuçlara göre destinasyon seçiminde en önemli kriterin değişiklik arayışı olduğu belirlenirken faktörler açısından en çok tercih edilen alternatifin yurt dışı turlar olduğu ortaya çıkmıştır.


Anahtar kelimeler


Destinasyon, Analitik Hiyerarşi Süreci, Bulanık PROMETHEE

Tam metin:

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DOI: http://dx.doi.org/10.18092/ijeas.88090

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