YENİLİĞİ ETKİLEYEN UNSURLAR VE TOPLUMSAL REFAH İLİŞKİSİ

Nihat BATMAZ, Abdulvahap ÖZCAN
1.854 481

Öz


Küreselleşme ve bilgi ekonomisi rekabet anlayışını da değiştirmiştir. Rekabette yeni yaklaşımlardan biri de yenilik rekabetidir. Yeniliğin bir rekabet aracı haline gelmesi, yeniliği etkileyen unsurları da ön plana çıkarmıştır. Piyasa yapısının rekabetçi bir piyasa veya aksak rekabet piyasası olması, firmanın büyük ya da küçük ölçekli olması ve firmanın bir ağ içinde olup olmamasına göre yenilik yapma oranı değişmekte-dir. Söz konusu bu unsurlar yeniliği etkileyerek firmaların rekabet güçlerini artırmaktayken piyasadaki bir diğer aktör olan tüketicilerin de refahı üzerinde etkide bulunmaktadır. Piyasanın aksak rekabet piyasa-sı olması veya firmanın KOBİ nitelikli olması, yenilikler üzerinde her zaman olumsuz etkisi bulunmaz-ken, tüketici refahını da olumlu etkileyebilmektedir. Firmanın ağ içinde yer alması, yeniliği olumlu etki-lerken kimi zaman toplumsal refahı olumsuz etkileyebilmektedir. Bu nedenle çalışmada, yeniliği etkile-yen unsurların neler olduğu açıklandıktan sonra yenilik ve toplumsal refah ilişkisi üzerinde durularak yeniliğin toplumsal refahı ne şekilde etkilediğinin ortaya konulması amaçlanmaktadır.

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