MOBİLYA SEÇİMİNDE SOSYAL VE KÜLTÜREL DEĞERLER VE BU DEĞERLERİN TÜKETİME ETKİSİ

Hüseyin Sabri KURTULDU
2.147 558

Öz


Mobilya seçiminde sosyal ve kültürel değerler ve bu değerlerin tüketime etkisini konu alan araştırma, 400 kişiye uygulanmış bir anketi içermekte ve sosyo-kültürel faktörlerle tüketici karar verme süreci ve tüketici tatmini arasında bir ilişki olup olmadığını saptamaya çalışmaktadır. Sonuç, demografik faktörlerin tü-ketici karar verme süreci ve tüketici tatmini ile aralarında ilişki olmaması yanında sosyo-kültürel faktörle-rin tüketici karar verme süreci ve tüketici tatmini ile 0,01 ve 0,05 önem derecelerinde ilişkili çıkmış olmalarıdır.

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