Hüseyin Sabri KURTULDU
2.147 558


Mobilya seçiminde sosyal ve kültürel değerler ve bu değerlerin tüketime etkisini konu alan araştırma, 400 kişiye uygulanmış bir anketi içermekte ve sosyo-kültürel faktörlerle tüketici karar verme süreci ve tüketici tatmini arasında bir ilişki olup olmadığını saptamaya çalışmaktadır. Sonuç, demografik faktörlerin tü-ketici karar verme süreci ve tüketici tatmini ile aralarında ilişki olmaması yanında sosyo-kültürel faktörle-rin tüketici karar verme süreci ve tüketici tatmini ile 0,01 ve 0,05 önem derecelerinde ilişkili çıkmış olmalarıdır.

Tam metin:



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